Summer 2025 promises to be bright, elegant, and committed with a collaboration between the fashion brand Gémo and the Arthus-Bertrand Villa, nestled in the heart of Bois de la Chaise in Noirmoutier. This partnership took shape in the form of an exclusive photo shoot showcasing Gémo's new summer collection in the enchanting setting of the Villa. One location, one brand, one shared vision: a summer that is both stylish and sustainable.
An exceptional setting that enhances style
There are places that exude authenticity, serenity, and understated elegance. The Arthus-Bertrand Villa is one such place. Surrounded by century-old oak trees and bathed in the soft light of the Atlantic coast, the Villa offers the perfect setting to showcase a summer collection. Every detail of this exceptional house—its stone facades, sunny terrace, refined furniture, and even its heated pool – creates a warm and soothing atmosphere. It is in this unique setting that Gémo has chosen to showcase its new collection, a line designed for sunny days, combining comfort, lightness, and a relaxed look.
The choice of Villa Arthus-Bertrand was no accident. It perfectly embodies the French art of living, between nature, heritage and gentle way of life. Far from the hustle and bustle of the city, it offers a space where time seems to stand still, where you can breathe, reconnect with yourself, and enjoy the moment. A philosophy that resonates fully with the spirit of Gémo's summer 2025 collection: clothes designed for real moments, in a natural, elegant, and inspiring setting.
A photo shoot that makes sense
For this shoot, Gémo unveiled a collection that embodies refined simplicity. The cuts are airy, the fabrics breathe, and the colors blend into the landscape. Long dresses, linen shirts, loose-fitting pants, and soft T-shirts in natural shades make up a summer wardrobe designed for everyone. These pieces are for those who want to combine style and well-being without compromise.
Beyond aesthetics, this collection also carries a powerful message. For several years now, Gémo has been stepping up its efforts to make its production more responsible, choosing recycled materials, reducing plastic packaging, and collecting clothing in stores to give it a second life. The manufacturing processes are also more transparent and ethical, in line with a fashion industry that respects both the environment and the people who produce it. Gémo affirms its local roots through European manufacturing, support for certified workshops, and local solidarity partnerships, thereby reinforcing its role as a committed player.
This partnership highlights the consistency between two companies that respect their environment and their stakeholders: GÉMO, with its responsible and inclusive fashion, and Villa Arthus-Bertrand, which promotes artisans, terroir and everyday environment. Together, they offer an experience where quality, authenticity, and simplicity cultivate lasting pleasure in the present moment. More than just a photo shoot, it is a meaningful project born from the meeting of two worlds that share the same vision: making ethics accessible without compromising on standards, and prioritizing experience over overconsumption. A true way of life. A balance between pleasure and responsibility.
Atmosphere & emotion: the soul of the shoot
What emerges from this series of photographs is not just a masterful aesthetic or a beautiful sequence of looks. It is an atmosphere. A breath. An emotion. The shoot, done in natural light, captured those moments that make summer so magical: a nap in the shade of pine trees, a stroll in the garden, quiet reading in a rattan armchair, shared laughter around the swimming pool.
The Villa, with its soft light and natural materials, acts as a cocoon. It envelops silhouettes, magnifies textures, amplifies sensations. It is not about posing, but about living, feeling. Each photo tells a moment, a story, an impression. The setting never overshadows the scene, it complements it. This harmony between place and collection creates a sincere narrative that invites you to slow down and be inspired.
An inspiring, elegant, and sustainable collaboration
This project between Gémo and the Arthus-Bertrand Villa embodies everything we expect from a successful collaboration: consistency, substance, form, and above all, meaning. It demonstrates that a place can become much more than a backdrop, that a collection can convey more than just style, and that an encounter between two worlds can result in something profound, elegant, and authentic.
It is an invitation to reinvent our vacations, to rediscover the beauty of what is simple, natural, and sincere. A way of showing that fashion, when well thought out, can go hand in hand with respect, pleasure, and inspiration.
